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Our Story

Hey! We are Ollie, Max & Zoe – and the faces of Little Label!

We weren't ready for our Mummy to go back to work fulltime as we have such a busy schedule here at our home in Newcastle! So when she suggested we get to spend more time at the beach with her, we jumped at the chance to live a Little Label lifestyle.  We are a tribe of 3 under 4 and love bonding over spilt milkshakes and our love for all things mini.

Little Label was originally born out of desire to source and promote beautiful boutique products and brands for little people. For Mummy, it’s about inspiring and creating a different shopping experience. We hope you love her showcase of handpicked collections of kids apparel, toys, décor and accessories.

There will be something special for everyone xx

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